The president's Roanoke speech, the full text of which may be found here, goes beyond mere insult to American entrepreneurs.

Certainly his words are offensive enough to business builders and owners; however, they go beyond mere insult.  They go beyond the implication that the collective trumps the individual.  They go beyond the trampling of the American dream.  They even go beyond a direct attack on personal achievement and the fluid hierarchy that have characterized the American middle class